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Years of economic uncertainty, inflation, and margin pressure have brought an unprecedented level of budget scrutiny. Every single euro invested is under the microscope of finance departments. We live in an era of marketing where an uncompromising rule applies: "Prove it or lose it."
GymBeam is the 8th fastest-growing brand in search, with an absolute increase of 258k searches (+15.33%). It grew faster than any other brand in the vitamins and supplements segment.
Dr. Max is the seventh fastest-growing brand in search for 2025. It recorded an absolute increase in search volume of over 298,000 searches (+7%) and is growing at a similar pace to the overall market.
Nay elektrodom is the sixth fastest-growing brand in search for 2025. It recorded an absolute increase in search volume of over +331,000 searches (+12.1%), but Planeo is hot on its heels, having managed to grow by 11.17%.
