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Years of economic uncertainty, inflation, and margin pressure have brought an unprecedented level of budget scrutiny. Every single euro invested is under the microscope of finance departments. We live in an era of marketing where an uncompromising rule applies: "Prove it or lose it."
DM drogerie markt is the fifth fastest-growing brand in searches for 2025. It recorded an absolute increase in searches of over +355 thousand searches (+11.48%) and surpassed Notino.
COOP Jednota is the fourth fastest-growing brand in search. It recorded an absolute increase in searches of over 838 thousand searches (+37.19%). COOP Jednota thus managed to grow significantly in a market that is growing only marginally.
Mercedes je treťou najrýchlejšie rastúcou značkou vo vyhľadávaní. Zaznamenal absolútny prírastok vo vyhľadávaní o viac ako deväťstotisíc hľadaní (+4,46 percent). Štyridsaťštyri percent prírastku značky Mercedes tvorí jej základné brandové slovo. Jej rast je však silno ťahaný aj produktovými kľúčovými slovami.
