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A group of agencies combining Wiktor Leo Burnett, Starmedia, Leopard Production, Socialists, Data on Steroids and Data Concept launched a major transformation 2 years ago. This resulted in a new operating model, the production of services and staff reinforcements. Since September last year, the group has been operating under the Think Big Collective brand and, as its primary added value, offers clients an integrated approach to marketing services with a focus on results - the so-called “from outputs to outcomes”.
Sports marketing in the world and in Slovakia is undergoing a rather fundamental change of approach. Sport fights for attention with the entire entertainment industry - from Netflix to TikTok to gaming, but at the same time remains the last place that can absorb the full attention of the viewer and generate strong emotions that offer brands space to reach new customers.
V presýtenom svete digitálneho šumu už nestačí “len” klasická reklama. Pozornosť zákazníckov sa neustále fragmentuje, ale nikdy neprestanú milovať emóciu víťazstva. Emócia násobí efekt účinnosti marketingu. Ak chcete, aby si vašu značku ľudia nielen všimli, ale aby jej začali veriť, musíte zmeniť ihrisko.
AI is no longer just an experiment. However, in many companies it remains in “pilot mode” and leaders fail to create a stable and scalable superpower from AI (not just in marketing), clarify strategic value, prepare data and processes. Many firms continue to test new and new tools without a managed strategic process.
