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Years of economic uncertainty, inflation, and margin pressure have brought an unprecedented level of budget scrutiny. Every single euro invested is under the microscope of finance departments. We live in an era of marketing where an uncompromising rule applies: "Prove it or lose it."
Čoraz viac značiek presúva svoje rozpočty do "social-first" marketingu - krátkych videí, influencerov, rýchleho obsahu na sociálnych sieťach. Nová štúdia od WARC ukazuje, že tento prístup má svoje limity a prvýkrát to podkladá aj konkrétnymi číslami.
Tatra banka is the 10th fastest-growing brand in search, with an absolute increase of 202,000 searches (+6.2%). However, the increased search volume may also be linked to legislative changes.
McDonald’s is the 9th fastest-growing brand in search, with an absolute increase of 244,000 searches (+5.3%). The entire growth of the fast-food segment is driven by the McDonald’s brand, at the expense of KFC and Burger King, which both saw a decline.
