GymBeam is the 8th fastest-growing brand in search results

GymBeam is the 8th fastest-growing brand in search, with an absolute increase in searches of +258k (+15.33%). It grew faster than any other brand in the vitamins and supplements segment.

You can explore the complete visualized study, featuring over 90 brands across various categories, in detail on the website data.thinkbig.sk

GymBeam can grow through digital alone

88% of the growth in search is driven by changes in the search volume for its core brand keywords, "gymbeam" and "gymbeam sk." The last TV campaign we see in the data was in February 2022. Yet, over 4 years, the brand grew by 88% in search. 

Unlike other fast-growing brands, GymBeam demonstrates that a brand can be built not just through TV, but purely through digital channels, with spending evenly distributed across influencers, Meta, and Google. It is also interesting to note that while most brands have their peak season before Christmas, GymBeam’s peak is in January, when people start working on their New Year's resolutions.

‍GymBeam has the most developed influencer marketing

The only thing comparable is a DM. Dozens of influencers across various weight classes focused on both brand awareness and performance, ranging from long-term ambassadorships to ad hoc collaborations, with dozens of posts per year—that is what 360-degree influencer marketing looks like in practice.

Expert insight from Damián Hamada (Social Media Director)

GymBeam shows that the key to effective content is diversification. Instead of relying on one big face, they bet on an army of ambassadors, and it works. Their reach spans from professional fitness to everyday health. While it is more budget-intensive, it is ultimately a more efficient and less labor-intensive model for the company. They skillfully combine native content with performance-driven posts in a way that never feels intrusive.