InfluenceMAX
Influencers who are really selling your brand and product
Influencers currently have a significant impact on sales and are an integral part of the marketing strategies of many brands. They know their audiences, they know how to talk to them authentically, and their recommendations often decide what ends up in the shopping cart. With our proprietary and data-driven approach, we help brands achieve goals efficiently, minimize budget waste, and maximize return on investment.
Influencers and celebrities are one of the The most effective brand assets
What is InfluenceMax?
Influencers aren't just the faces of campaigns. We look at them as a full-fledged media channel, working with data, clear goals and measurable results. Each influencer has predefined KPIs to deliver. Our approach thus replaces subjective choice by feeling with a decision backed by hard data.
3-level selectionInfluencers
Performance Fit:
We look at what results the influencer achieves whether it has a stable reach, good engagement and whether it all makes sense from a performance point of view.
Content Fit:
We also care about what content it contains. We evaluate its visual style, level of processing, format creativity and ability to captivate the audience with original content.
Brand Fit
A brand needs a face that understands it. We monitor whether the influencer shares the same values and knows how to transfer them to the content so that it suits both his audience and the brand itself.
Modules
Purpose of communication
To begin with, we will set clear KPIs. Do you want to increase brand visibility, increase sales, communicate online or also PR or OOH? Do you have the ambition to communicate for a long time or for a limited period of time?
Analysis
We will thoroughly analyze the market and the evolution of influencer marketing in a given segment for you. We will establish the benchmarks that the influencer must meet.
Influencer selection
The following is a selection of suitable influencers based on 3 pillars:
Performance fit
Content fit
Brand fit
KPI & ROI
After selecting the most suitable candidates, we analyze long-term media and content metrics even more thoroughly. Subsequently, we will establish the KPIs that the influencer must deliver. Thanks to analysis and know-how, we can evaluate which budget is optimal for a given influencer, or suggest conditions for barter cooperation.
Briefing
Next, we will develop a detailed brief for the influencer, where in addition to fulfilling the KPIs, we also include DO's and DONT's so that they can get the best impression of the product/service and deliver an authentic and credible result.
Reporting
We follow the results of the influencer regularly and in detail. Not only the outputs themselves and their evolution over time, we also look at the overall communication of the influencer in order to be able to predict in advance the evolution of media metrics and the “likes” of the content.
Benefits
No vague intuition, only data. From influencer selection to KPI setup to performance measurement.
A performance-driven approach with clear KPIs and incentive-based rewards.
Influencer marketing that fits into the overall strategy.
For who and when?
For brands that want to use influencer marketing effectively even without previous experience
For companies that have already tried influencer marketing but didn’t get the results they expected.
For small and large brands that want to maximize the sales potentials of their products
References
Why us?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
