News
McDonald’s is the 9th fastest-growing brand in search, with an absolute increase of 244,000 searches (+5.3%). The entire growth of the fast-food segment is driven by the McDonald’s brand, at the expense of KFC and Burger King, which both saw a decline.
The communication of many B2B brands is currently still quite rational, sterile boring, little emotional, mainly based on communicating the specifications of the product offer and services. But many global studies in recent years confirm that the difference between B2C and B2B brand communication is much smaller than we thought. As Binet & Field notes, in 70% of purchasing decisions in the B2B segment, emotional factors have the same or greater weight than rational ones.
Following the strong success and positive feedback on the “brand searchability” presentation at the Slovenská sporiteľňa Business Conference, we are offering attendees an exclusive opportunity to win a free Big Picture strategic workshop led by experienced marketers Richard Čermák and Ján Stareček.
Already on December 4, 2025, marketers and brand leaders will meet at the Aurial Padel Center in Bratislava, united by the belief that sport is the strongest platform for building trust and emotional connection with customers. And you should not miss it. At the end of the article you will find the registration form and since the number of places is limited, we will reward the fastest of you with free entry to the first Sport Connect conference.
