Think Big Collective announces first results of transformation
A group of agencies combining Wiktor Leo Burnett, Starmedia, Leopard Production, Socialists, Data on Steroids and Data Concept launched a major transformation 2 years ago. This resulted in a new operating model, the production of services and staff reinforcements. Since September last year, the group has been operating under the Think Big Collective brand and, as its primary added value, offers clients an integrated approach to marketing services with a focus on results - the so-called “from outputs to outcomes”.
After the first 9 months of operation under the new identity Think Big Collective delivers the first continuous reporting of the results of its transformation. From September 2025, the group announces an increase in new business in aggregate turnover converted to the volume of contracts for 2026 in value EUR 10.2 million.
New clients and with them projects in this volume came in the form of integrated accounts - which is the main product line of Think Big Collective (Across, UPC, Up Slovakia), but also in individual streams - media (Bill, Finax, Chery, IAD investments), creative full service (Biomefix, Durex, Demänovka, Fun Radio, Crown, Profession, Zinc Euro, Wilson), new age PR (Positive Impact Institute) and live marketing (Trust, Heineken, Raiffeisen Processing Centre, Rehau).
“The growth of the new business confirms that the strategy we have chosen is working. Our ambition is to double the Group's revenues within 5 years and we continue to invest heavily in the necessary transformation to provide the highest quality services to our clients. The trust of our clients gives us strength and energy to implement this plan in a big way. At the same time, we remain disciplined in managing costs so that our growth is sustainable over the long term.” - speaks Ján Černek, CFO Think Big Collective.
Since its communications launch in the fall of 2025, Think Big Collective has been profiling itself as a multidisciplinary marketing powerhouse helping clients overcome marketing fragmentation. It offers its services not only through specialized agencies but also through 8 common product proposalswhere the expertise of specialists is intertwined.
The portfolio is made up of a flagship OneAgency, which replaces the role of multiple agencies in a new integrated model, the media consultation proposal Media Multiplierfocused on a balanced ratio of investment in performance and brand building, a product for companies from the segment “bussiness to bussines” called NextGenB2B, a specialized proposal with a focus on sports marketing Sport Connect,comprehensive coverage of influencer marketing in the product InfluenceMax, Activación en vivo- experience marketing aimed at activation, Big Picture as a comprehensive diagnosis of marketing activities and also a unique product proposal aimed at business transformation in the age of AI - AI Readiness.
“Our new operating model at the group level brings together all our specialists in a single ecosystem. It allows us to flexibly compose and change the composition of teams precisely to the needs of a specific assignment or client. This is how several new teams and links between specialists across agencies and clients are being created and are already operating successfully under the management of group key accounts as a response and effective solution to the extreme fragmentation of services in our business.”complements Braňo Polák, Chief Operating Officer & Co-CEO, Think Big Collective.
Over the past 9 months, Think Big Collective has also invested heavily in staff reinforcements throughout its ecosystem. Wiktor Leo Burnett took over the role of CEO at the end of last year Michal Kopriva. Joined Starmedie COO in February 2026 Peter Holanand along with him, the strength and capacity of advanced media analysis and television planning have been significantly strengthened with the arrival of an experienced veteran of the business Zuzana Zimanova.
The group also significantly strengthened the lineup of strategists, when the arrival of Thalie Earl and Jakub Strakucreated under the direction of the long-time Strategy Director Dominic the WiseA new strategic team. Client Service has also been strengthened with the arrival Anh Doanto the post of Account Director and Production team on arrival Lindy Wagnerto the post Head of Content Production. At the group level, she moved to the position of Head of Sales Andrea Vozarovaand the position of Head of Operations was occupied by an experienced and long-time traffic manager, Richard Hanzlik.
”As much as you may be convinced that your path is right, the real confirmation is only the reaction of the market. I am very happy for all the positive responses from clients and above all for the trust that clients have shown us by entrusting their brands and communication budgets to us. The market situation, as well as the overall geopolitical and economic situation, confirms that we do not live in a time when only small, incremental improvements are enough. We live in a time when we need to “think big.” concludes the recap of the first 9 months of operationPeter Kontra, Chief Strategy Officer & Co-CEO, Think Big Collective.
