Sport Connect
Sports marketing and product activation for commercial brands
Brands are facing an uphill battle for attention. Sport is one of the activities that can simultaneously activate the masses and build emotions. For commercial brands, this connection represents a unique opportunity to enter a culturally relevant space where people are willing to pay attention to them. Thus, companies have the opportunity to present themselves, increase sales, but also build shopping habits with potential clients.
What is SportConnect?
Sport Connect is a multidisciplinary approach that connects sport, brand and customer. It combines live marketing, content, media and data into one meaningful whole. It targets emotion, experience and performance.
Whether it's long-term partnerships, campaigns, or one-off events, we always play for the brand and its results.
Modules
Brand strategy
We will help your brand find a clear and authentic voice in the sports environment. We will create a strategy for you that relies on data, respects the specifics of the target group and connects your brand with the strong emotions that sport brings.
Live marketing
We get you closer to fans and customers through unforgettable experiences. Be it sports fanzones, activations in stadiums or experiential formats outside of them. We will ensure complete execution that supports not only engagement, but also business objectives.
Content & Social Media
We will create communication tactics and content for you that will resonate. Whether it's highlighty, behind-the-scenes videos or community activation. We work with both local and global trends and optimize outputs to strengthen the brand, increase reach and encourage interaction with fans.
Streaming & Video production - fullservice
From livestreaming events to professional production of promo videos to recordings for further distribution - all technically and creatively under one roof. We'll make sure your content has the right quality, emotion, and reach.
Media services
If necessary, we will get your partnership and content to the right people. Thanks to our media expertise, we can design an effective mix of channels, optimize media spend and continuously evaluate the impact of activities within the sports environment.
Influencer management
We connect you with relevant athletes and personalities who can credibly communicate your values. Thanks to data-driven selection, we ensure measurable results — from brand awareness to conversion.
Benefits
Effective linking of brands, products, clubs and athletes
Unique communication and marketing strategy from the client's point of view
A significant increase in brand awareness and audience engagement
For who and when?
For brands that want to connect with the emotions sport brings
For brands seeking activation where the target audience is most concentrated
For brands that want to monetize their relationships with clubs, personalities, or communities
References
Why us?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
