NextGenB2B
Refresh and streamline communication for B2B brands
Up to 95% of potential customers are not at the moment when they are hit by your communication “in shopping mode”. Long-term growth does not come from existing demand, but from building a brand for those who are not yet ready to buy. If your brand's communication has remained in the past, you take a risk. The solution is creative campaigns built on strong emotions, which have significantly higher returns in B2B than short-term sales tactics.
What is NextGenB2B?
NextGenB2B is a product through which we can find the unique position of your brand to make it more attractive and functional.
If your brand wants to remain relevant even for the next generation of entrepreneurs, find new markets or expand its field of activity, you are in the right place.
Modules
Input analysis
We'll map the current position of your brand, product portfolio, and communications to understand what's working and where the reserves are. We identify the needs and expectations of a new generation of buyers in your segment.
Brand strategy and identity
We'll help your brand find a new tone of voice and visual language that will appeal to today's and future customers. We will build a brand strategy so that it is authentic, memorable and able to build value for the long term.
Communication and media strategy
We will propose you a communication concept, including creative ideas that will interest and differentiate you in the market. We will build a social strategy with an emphasis on platforms like LinkedIn, which are key in B2B. Based on the data, we select the most appropriate media and formats that will reach the target audience and support your business objective.
Automation of customer communication
We will set up an effective lead generation campaign and a contact collection system that will bring you new customers. We connect marketing with the store through CRM automation so that every contact receives the right message at the right time. We will also help you with up-sell and cross-sell, which will increase the value of existing relationships.
Benefits
Keep up with the market and stay relevant for future generations
Increase sales and brand communication consistency in the long term
Increase brand awareness even among potential customers who are not yet in shopping fashion
For who and when?
For brands that want to stay relevant to the next generation of entrepreneurs
For brands that want to search and reach new markets
For brands that want to make the most of their B2B sales potential
References
Why us ?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
