Live Activation
Customer activation through experiential marketing
In the digital overload, it’s hard to stand out. But when a brand steps out of the screen and into the real world, it gains something that can’t be simulated - attention, emotion, and lasting memory.
What is Live Activation?
It’s not just an event. It’s a strategically designed experience that builds relationships, activates customers, and increases your brand’s mental availability. Live Activation is a way to engage with people where it truly matters. It connects with light buyers, non-buyers, partners, and employees alike - through events that are both creative and measurable.
Moduls
Creative concept
Together, we’ll craft a strong and original creative idea that gives your event a clear identity, emotion, and purpose - a concept that not only captivates but also fits seamlessly into your brand’s broader strategy. We take into account your tone of voice, target audience, and visual identity.
Mechanics / Engagement & KPIs
We design effective event mechanics that create interaction and help you achieve your specific KPIs — from leads and trials to measurable brand lift. Engagement isn’t just a buzzword; it’s a measurable growth tool.
Communication
We provide complete communication support before, during, and after the event — from invitations, RSVP management, emails, and SMS notifications to mobile apps and on-site visuals. Everything under one roof, with no need to coordinate multiple vendors.
Event
We organize events from A to Z - with a focus on logistics, flow, experiential storytelling, and emotion. Whether it’s a pop-up, fan zone, roadshow, or B2B launch, we always put equal emphasis on the brand and the visitor.
Production
We take care of the production of every element — from stage design and audiovisuals to scenography, print materials, and technical support. Our goal is to create an environment that elevates your brand to the next level.
Evaluation
At the end of every event, there must be a clear answer: what did it deliver? We provide a complete evaluation - both qualitative and quantitative. We analyze attendance, engagement, KPI performance, participant satisfaction, and recommendations for future improvements. No impressions - just solid data.
Benefits
Customer activation in the real world.
Measurable impact on sales, loyalty, and brand memorability.
Strong emotional bonds that build loyalty and drive repeat purchases.
For who and when?
For brands that want to engage light and non-buyers
For brands that want to launch a new product or service
For brands that want to generate leads or build relationships with customers, communities, and partners
For brands that want to break through in segments like retail, tech, FMCG, travel, or entertainment
References
Why us?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
