Big Picture
Big decisions need to be supervised.
And above all - data. Marketing is a fragmented ecosystem, and if it is to work, it must function as a far better tuned and connected orchestra. It is a discipline grounded in data, evidence, and real-world experience. The market data we integrate into our workshops is what truly differentiates us from standard consultants and generic marketing strategy creators.
Marketing works effectively only when most of its components are Interconnected.
What is Big Picture?
A two-day interactive workshop with your key people, combining the best of proven marketing and innovation methodologies. Built on a clear, structured process, led by experienced marketers, and focused on what truly matters for your brand.
Together with your team, we identify your key needs and objectives and support them with robust market data and research. Your current marketing reality is then examined through five modules that test its effectiveness, consistency, and overall performance.
Data to be included in the workshop
Ahead of the workshop, we will work together to define the key data inputs that will guide your decisions.
MML data
Based on the largest consumer research study, we identify how your customers consume media and make purchasing decisions.
RFM data
Based on order data, we analyse your customers’ purchasing behaviour. We then segment customers into distinct groups and recommend how to communicate with each of them.
Search Volume Analysis
We track long-term share of search data across various segments and categories, including your own. This metric serves as a powerful leading indicator of future brand growth.
Competitive Offering Analysis
Using publicly available data, we assess the advantages claimed by competitors and use these insights to shape a differentiated value proposition for your brand.
Sales Trend Analysis
Where search data alone does not provide a complete picture, Nielsen sales data offers a detailed view of the commercial success of brands, products and services.
Social Media Analysis
Using our proprietary tools developed by Data on Steroids, we map the competitive landscape across social media and quantify the impact of your communication.
Influencer Analysis
Aligned with your goals, we assess influencers across qualitative and performance criteria and identify the most relevant partners using our proprietary selection tools.
In-depth Interviews
Where gaps remain, we conduct individual or group interviews with your colleagues to generate insights that support robust decision-making.
Offline and Online Campaign Analysis
Using data from Google, Kantar and Meta, we identify when, where and with what level of investment your competitors are communicating.
Paid Search Audit
We evaluate the effectiveness of your paid campaigns (Google Ads, Meta Ads, LinkedIn Ads) to determine whether they are driving meaningful returns or eroding budget.
Review Analysis
We evaluate the customer experience with your brand, benchmark it against your closest competitors, and identify key strengths and weaknesses.
SEO and UX audit
We evaluate how well your website is optimised for search engines and how effectively it communicates with your customers.
Modules
Target audience
We identify all potential audience segments of your brand and determine which ones matter most. Together, we define the problems, fears, and needs your customers face – and prioritize those your brand is best positioned to solve.
Competitors
Your customers’ wallets are rarely contested by just one competitor. We identify the different competitive arenas around your brand and clarify how each player is differentiated. Clarity on who you are truly competing against is a critical advantage.
Marketing
We categorize your products and services based on their share of sales, profitability, and growth rate. We map your communication activities and media mix, analyze investments in brand-building and performance campaigns, and identify the key distribution points where your customers can purchase.
Brand
We take your team out of day-to-day operations and anchor the brand in a 20-year horizon. This is a strategic and mental expansion of how you think about your brand’s purpose and long-term goals. We define the true reason your brand exists, sharpen its recognisability in communication, and articulate its core value pillars and tone of voice.
Strategy
Using proven frameworks, we analyze the strengths and weaknesses of your brand, take a deep dive into the competitive challenges you currently face in winning customers, and clarify the marketing, commercial, and financial objectives you aim to achieve.
Objectives
There is no strategy without clear objectives. Together, we define the most important milestones your brand aims to achieve and align them into one clear direction. This objective then becomes the foundation for planning, briefs, and all subsequent steps.
How does it work?
We bring the workshop inputs into a single room with experienced strategists across advertising, media, design, and technology. Instead of overwhelming you with a 100-page, impractical deck, we deliver a clear and actionable brand strategy with prioritized next steps designed to help your brand succeed.
Benefits
Optimization of the marketing budget
Increased effectiveness of campaigns
Better understanding of the brand and the market
For who and when?
For brands that feel they have more,
For brands that need to better adjust their marketing, positioning and ambition,
For brands that want to be among the leaders in their category.
References
Why us ?
Think Big Collective brings together professionals from creative, media, data analytics, technology solutions and production. Unlike traditional agencies that specialize in only one area, we provide a comprehensive interconnection of all disciplines and introduce AI as an integral part of the marketing process.
Experts
